Swisse parent steps up celebrity brand building. The Chinese parent of Swisse vitamins and Biostime infant formula is aggressively stepping up global celebrity brand building, but analysts warn a deal struck years ago could divert up to half of Swisse Chinas profits to a global multinational from 2. Health Happiness International Holdings, which was known as Biostime International when it spent 1. Swisse in two stages in 2. French actress Juliette Binoche, Chinese actor Liu Ye and new signing Chinese movie star Fan Bingbing. Swisse managing director Oliver Horn said on Wednesday the company would use Fan to represent the Swisse brand in China and Australia after negotiating with her and her management team for some time now. It is something of a slight to rival Blackmores, which had previously trumpeted Fan being photographed with a tube of Blackmores vitamin E cream in her handbag several years ago at an event in China, as being an important driver in elevating the Blackmores brand in China. Health Happiness chairman Luo Fei outlined what he called a ramp up in celebrity endorsement activities in a rundown on the companys financial results for the six months ended June 3. Chinese yuan 6. Profits were 2 per cent lower at 3. Chinese yuan. Binoche and Liu will be closely associated with the Biostime brand as ambassadors. The adult nutrition and care division, basically the Swisse vitamins business, generated a 1. Chinese yuan. The company said sales in China were strong, and the business in Australia produced results that were above internal expectations. Salary Pay Slip Excel Format here. Swisse is a rival to ASX listed Blackmores, which on August 2. Chinese entrepreneurs, buying up aggressively in Australia last year to sell online in China, had backed off. Health Happiness said market share of Swisse in the Australian vitamins sector for the 1. Australian Builders License' title='Australian Builders License' />Defence Minister David Johnston says he wouldnt trust the governments own shipbuilding firm to build a canoe, seriously denting hopes the next fleet of submarines. June 3. 0, 2. 01. March 3. 1, 2. 01. But analysts are still puzzled about what some call a powder keg in the Swisse China business, which stems from a deal signed in 2. It entitles international giant Procter and Gamble and Teva Pharmaceuticals, which operate the PGT venture, to up to 5. Swisse China from 2. Do not forget the powder keg, was the strident warning from Hong Kong based RHB Bank analyst Robin Yuen in a note to clients last month. He said Procter Gamble Teva has a call option to the Swisse China business where Health Happiness is likely to surrender 5. Credit rating agency Moodys earlier this year looked closely at the deal and said the earliest time the option could take effect was in September 2. The PGT option, if exercised, would require Swisse to either transfer its China active sales business to PGT, or to continue to operate in China and pay PGT a royalty based on net sales achieved after the the exercise date. Swisse announced in November 2. PGT for all new markets in Europe, Asia and Latin America. But the finer details of the option didnt emerge publicly until earlier this year. Swisse has used a range of celebrity ambassadors to promote its vitamins over the past few years in Australia and China. Actress Nicole Kidman is a global ambassador, while others include celebrity chef George Calombaris, a judge on the Ten Networks Master. Chef, model Ashley Hart and former Test cricket captain Ricky Ponting. It also used Australian Football League stars Patrick Dangerfield from Geelong, and Josh Kennedy from the Sydney Swans among sporting champions endorsing the brand. Blackmores also uses celebrity endorsements in China, signing up former Chinese tennis star Li Na in April 2. Images/Page-Links/Resources/Certification/NOD-Maintenance-Approved-User-List.jpg?h=507&la=en&w=369&hash=F7F0C770D23912E402BA41EBDB5C2EC4BE201A70' alt='Western Australian Builders License' title='Western Australian Builders License' />Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. Easily share your publications and get. Email List of Builders, Contractors Construction companies. A Directory and Database with over 90,000 Email addresses costing just 295. Granny Flats are a proven way to maximise your yards investment potential. As the largest granny flat builder in Sydney, our Granny Flat Plans are ideal. 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